Why it works
“He who laughs most, learns best.”
John Cleese
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Laughter and learning are natural partners.
People learn best when they’re involved, engaged and entertained. And academics have churned out endless, dull, research papers – that are bereft of humour – to prove it. But, let’s spare you ‘the science bit’. We use famous faces from the world of comedy coupled with scripts and scenarios laced with unexpected twists and memorable humour.
- We do this because laughter inspires engagement.
- Engaged learners remember what they have seen.
- And adopt these lessons into their workplace behaviour.
“The Video Arts approach, it’s like real life but a bit bigger, a bit faster, a bit brighter.”
Femi Otitoju, Subject Matter Expert
The Challenge Consultancy
It’s not all LOL – our experts
“All psychologists tell us, if you want people to remember something, you make it a little bit humorous and a little bit outlandish.”
Terry Gillen, Subject Matter Expert
Consultant and Author
Of course, we’d be doing ourselves a disservice if we didn’t admit that it’s not all LOL.
Laughter and learning need to buddy up to produce the desired effect.
Which is why behind our light humour lies a heavyweight team of subject matter experts.
Go on, try it: we think you’ll love it!
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