Our Story

Our Story

For 50 years we have combined entertainment and education to engage learners and change behaviours.

We use:

  • A team of world-class content producers
  • The cream of British comedy talent
  • Insight from thought leaders and subject matter experts
  • Humorous scripts
  • And a learning platform that places the learner at the heart of their interactive journey
  • And it all started with a very famous comedian getting very bored.

“People learn nothing when they’re asleep and very little when they’re bored.”

John Cleese: Founder, Video Arts

Back in 1972 John Cleese and Sir Anthony Jay founded Video Arts – and their observation that people learn very little when they are bored and nothing when they are asleep still holds true today. Video Arts set out to make the most entertaining, memorable and effective learning in the business.

Simply put, our videos put across complex ideas in a short space of time – and we get the message across in a way that you won’t forget. We use humorous scripts, famous actors and high production values to stimulate, engage and inspire. Our learning content is renowned for its ability to improve organisational performance.

We are the home of award-winning, longer lasting learning. Welcome to Video Arts. What took you so long?

From VHS to a virtual learning experience: The evolution of Video Arts

As learning content has moved from VHS to virtual learning environments, the opportunities to deliver a more engaging experience have taken centre stage. Interactive video, in-built au- thoring tools, learner analytics and gamification are just some of the ways things have changed for the better.

Take a look at our next generation learning experience platform to see why we continue to be the home of video learning.

We continue to place the learner’s experience at the heart of what we do. And that’s just how it should be.

What are you waiting for? Come and join the fun!

Our trophy cabinet

Here’s a few of the recent awards that have placed the ‘award-winning’ into our award- winning content.

“Video Arts the two-time award winner, scored perfect with their video content, outstanding with the content tied around personal and professional development, and just did a very nice job.”

The Craig Weiss Group

Our famous faces

The cast list of our productions reads like a ‘who’s who’ of British comedy – with a sprinkling of BAFTA, EMMY and OSCAR winners amongst them.

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Our experts

We may keep things light but we rely on some seriously heavyweight experts to drive the learning points home. learn more

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