Key Topics Include:
- How many points should you put in an persuasive proposal?
- How does the rule of the rare work?
- Turning persuasive weakness into strength.
- An introduction to the Influence & Negotiation Essentials
Martin Addison is CEO of Video Arts. With more than 25 years’ experience in the learning content and technologies business, he has become one of the foremost speakers and thought leaders on the subject of video in learning.
Steve Martin is a Royal Society nominated author of the International Bestseller Yes! 50 Secrets from the Science of Persuasion that has sold over one-million copies. His business columns are read by over two-million people every month and he lectures on influence and persuasion at Judge Business School and Harvard University.