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How Not To Exhibit Yourself

Staffing an exhibition stand

How not to exhibit yourself

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Vintage Video Arts

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Even if an exhibition stand is designed to the finest detail, it will not produce the desired results if the people behind the stand don’t know what they are doing.

This humorous programme shows how to ensure that all stand staff are fully prepared for opening day, and equipped to encourage visitors, welcoming them without being over-eager. It also demonstrates the importance of keeping your stand smart, accurately logging potential customers’ details, and arranging follow-up visits.

It teaches the techniques for opening, controlling and closing sales dialogues, and how to avoid the key turn-offs that reduce customer traffic – including the guaranteed conversation-killer “Can I help you?”

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Mark Helen Baxendale
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