Let’s face it: traditional corporate training can be a bit of a circus. Booking venues, coordinating schedules, and dealing with no-shows is enough to make anyone’s head spin. And after all that, most employees forget half of what they’ve learned by the time they get back to their desks. That’s where Video Arts comes in. We’re all about video-based learning—the flexible, engaging, and effective training solution that delivers.
Bye-Bye, Traditional Training…
We’re not here to bash in-person training—it still has its place. But let’s be real: things have changed. Online corporate training has surged in popularity, especially with the rise of hybrid work and dwindling attention spans. 70% of employees report that they prefer learning on the job, and video-based learning allows for this flexibility and immediate application. Companies need scalable training that works, and video-based learning fits the bill perfectly. It’s the corporate e-learning method that checks all the right boxes.
The Perks of Corporate Video-Based Learning
- Cost-Effective & Scalable
Once we’ve created a corporate training video, it’s there for the long haul. No need to book venues, fly in trainers, or print stacks of materials. Whether you’re onboarding five employees or 5,000, video-based learning scales effortlessly—without breaking the bank. Organisations that adopt video-based training solutions save 40% to 60% of employees’ time compared to traditional classroom settings, significantly reducing overall training costs. - Engaging & Retainable
We all know that we’re more likely to remember things when we see them rather than read about them. Training videos can include interactive elements, animations, and visuals that simplify complex ideas—things that a PowerPoint can only dream of doing. In fact, people retain up to 95% of a message when they watch it in a video, compared to just 10% when reading text. That’s why video learning is the secret sauce for corporate training. - On-Demand & Flexible
We get it—your employees are busy. But it’s important to recognise that they want to learn and grow. In fact, 69% of employees are carving out time for learning. That’s why learning should adapt to their schedules, not the other way around. With video-based learning, employees can learn at their own pace, replay sections as needed, and fit training seamlessly into their already packed calendars. No more scheduling conflicts or forcing everyone into a 9 AM meeting. We’ve baked this flexibility right into our on-demand, learner-friendly content—complete with a little extra fun, of course. - Consistent & Measurable
With our video training, every employee gets the same top-tier content, every time. And tracking completion rates and engagement has never been easier, making it simple for companies to fine-tune their training strategies and stay on top of progress. Video-based learning offers consistent content delivery and enables real-time performance tracking, which are crucial for ongoing employee development.
The Challenges of Video-Based Corporate Learning
Of course, video learning isn’t flawless. Some people struggle with passive learning, and without the magic of real-time interaction, engagement can falter. Plus, not all topics lend themselves well to being taught through video alone—some complex problem-solving or hands-on skills still need a more interactive approach. Video content can often be a one-way communication channel, which limits opportunities for learners to engage, question, or apply their knowledge in real-time. After all, binge-watching e-learning videos won’t automatically turn employees into problem-solving geniuses.
The Video Arts Approach
So how do we make video learning truly effective? It’s simple: we don’t just point a camera at a script and call it a day. Instead, we create engaging, interactive e-learning content that keeps employees on their toes. With storytelling, quizzes, real-world scenarios, and even an AI coach, we make learning feel fresh and fun, not like a chore.
Our AI chatbot is a key part of this approach that tackles the one-way communication of video content. We offer learners the opportunity to engage in simulated conversations where they can practise decision-making and problem-solving in a judgement-free space. This interactive experience helps employees build confidence and develop key skills, all while receiving real-time feedback.
Humour is one of our secret weapons too. Let’s be honest—no one’s ever said, “I can’t wait for that mandatory training session!” But with Video Arts‘ engaging, video-based learning solutions, training becomes something employees look forward to.
The Bottom Line
The future of corporate training isn’t about choosing between video learning and traditional methods. It’s about creating training that’s effective, engaging, and most importantly useful. Video-based learning offers flexibility, scalability, and engagement, but only when done right. At Video Arts, we’ve got the strategy that makes it work. By mixing humour, interactivity, and real-world relevance, we create training experiences that employees enjoy and remember.
If your training sessions feel more like a necessary evil than a development opportunity, it might be time to press play on something better. Let Video Arts show you how.
