According to the Digital 2019 Global Overview Report, 88% of internet users within the UK watch video online. While many of these people will be viewing the latest Netflix box set or film release, an increasing number of internet users use video content platforms for learning purposes.
A study by Forbes Insights reveals that 75% of business executives watch work-related videos weekly and 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video.
What is so good about video learning, why should we be using it and how can it be used to enhance learning and development programmes?
One of the key things about video learning is that it makes high quality education accessible to anyone and everyone. As long as you have some form of device – whether that be a smartphone, tablet or laptop – you can access video learning content from anywhere in the world. You don’t even need internet access as you can download content and watch offline.
As we have mentioned in previous posts, our attention spans are dwindling and because video learning lends itself to the micro-learning form of education, it is more likely to be absorbed quickly, the information retained and used to boost learner performance.
Video learning is also an incredibly easy method to use to share information; according to the Forbes report, 80% of the most efficient organisations in the world use video to share knowledge, while over half of business executives share videos weekly enabling even more people to gain access to the information.
Videos can of course be shared easily through social media, emails, texts and online messaging services but many companies make use of bespoke learning platforms, designed to help employees access and share high-quality education videos internally.
Many of our clients here at Video Arts choose to host our courses or embed links to our videos on their own learning platform but for those clients without an existing learning platform, our award-winning Learning Experience Platform, Video Arts Play, hosts and delivers our collections, as well as user generated videos and courses.
For more information on Video Arts Play or for a free trial, click here.