Video Arts partners with INFLUENCE AT WORK on New Video Collection

We are excited to be part of what promises to be a brilliantly entertaining and effective learning library.


Video Arts is partnering with the world renowned influence and persuasion researchers INFLUENCE AT WORK for the latest instalment of its award-winning Essentials Series of videos, micro-learning courses and infographics.

The Influencing Essentials will be launched in Spring 2018 and is a library of 40 films and 10 interactive courses, plus infographics, designed to help all employees ethically influence and persuade others.

Led by CEO Steve Martin, INFLUENCE AT WORK will partner with Video Arts to turn the latest influence, persuasion and negotiation research into a set of credible, engaging and action-orientated learning points that are easy to digest and immediately put into action.

Sally Winter, Head of Content at Video Arts, said, “We’re delighted to have Steve and the team on board for our Influencing Essentials. Everyone knows INFLUENCE AT WORK is the authority on the topic and they bring a credibility to the subject matter that is unmatched.”

INFLUENCE AT WORK CEO Steve Martin said, “It’s a pleasure to partner on a learning project with a producer of Video Arts’ status. We are excited to be part of what promises to be a brilliantly entertaining and effective learning library.”

About The Essentials

The INFLUENCING ESSENTIALS is the latest Essentials collection from Video Arts. Other collections in the series of must-have skills for managers and employees include: Customer Service, Leadership, Management, Wellbeing and Workplace. All of The Essentials include videos, online courses, workshop guides and supporting infographics for learners.

About Video Arts

VIDEO ARTS is famous for creating and delivering engaging and memorable video and e-learning. Their award-winning content shines because of its subject matter experts, production values, famous actors and humour. They change the way people behave at work with entertaining and effective video, e-learning, production and platform solutions.


INFLUENCE AT WORK works with organisations all over the world delivering individually designed training, advisory services and consultancy focused on influence, persuasion and behavioural change. Headed by two of the world’s most recognised names in the science and practice of influence – Robert Cialdini and Steve Martin – its international bestselling books and research have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.

STEVE MARTIN, CEO of INFLUENCE AT WORK is a Royal Society nominated author in the field of influence and persuasion. He is the co-author of the New York Times, Wall Street Journal and Business Week bestseller ‘Yes! 50 Secrets from the Science of Persuasion’ a book that has sold over 750,000 copies and been translated into 26 languages. As well as an extensive list of corporate clients Steve is a lecturer on Executive Education Programmes at the London Business School, the London School of Economics and the Judge Business School, University of Cambridge.

More Articles you might like