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Video Arts in conversation with Stephen Flurrie, Head of Learning & Development, East of England Co-op

The feedback we received from our managers was simply amazing.

STEPHEN FLURRIE, HEAD OF LEARNING & DEVELOPMENT, EAST OF ENGLAND CO-OP 

The Results

ACTIVE COACHING FROM MANAGERS: ↑38%
CONFIDENCE THAT PERFORMANCE IS ADDRESSED: ↑88%
FEEDBACK FROM MANAGERS: ↑50%

Plus L&D Team of the Year at the Training Journal Awards 2017! And here’s how they got there…

We wanted to give our managers the skills and the confidence to feel autonomous and develop trusted relationships with their teams. We needed something transformational.

THE BRIEF

The organisation wanted to transform their management culture. Around 80% of their managers have been promoted from junior roles and, whilst their functional skills were good, they felt they needed more support from the business to help them develop core leadership skills. The programme had to be cost-effective and work across all levels of leadership; from first-time managers to senior leaders.

We needed our senior managers to get behind the project and that’s where the Video Arts content came into its own.

GETTING BUY-IN FROM THE TOP

For a successful roll-out to all of their managers the L&D team at East of England Co-op knew they needed buy in from the top; so that’s where they started.

Using Video Arts’ On>Demand platform the team targeted 50 of the organisation’s senior managers with content from the Video Arts Leadership and Management video library. It worked brilliantly and 100% of the targeted audience engaged with the content. The team followed up with short face-to-face sessions with the senior leadership team to get their advocacy on a wider roll-out.

The content is funny and relevant; it really resonated with people.

A FIRM-WIDE ROLL-OUT

The Know-How programme is now live across all parts of the organisation; with nearly 900 managers, in functions as diverse as: retail outlets, funeral directors and travel agents. It’s changed the way Co-op managers think about their roles, and the numbers speak for themselves.

 

 

 

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Mark Helen Baxendale
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