City & Guilds Bespoke Video
We are really pleased with the finished products and were very impressed by Video Arts’ expertise, production values and professionalism.”
Kirstie Donnelly, Director of Product Development and Learning Technologies at City & Guilds
Video Arts has worked with City & Guilds to produce videos that form part of a suite of support resources that they are developing for their new TechBac programmes of study for 14-19 year olds.
“As part of TechBac we wanted to bring alive the competencies, skills and attributes that young people need for a successful career. We approached Video Arts as we felt video would be the most effective channel for these resources” said Kirstie Donnelly, Director of Product Development and Learning Technologies at City & Guilds.
City & Guilds identified the key competencies they wanted to portray, including communication, motivation, self awareness, personal development, organisational skills and commercial awareness. Video Arts then developed storyboard ideas for four videos, showing young people demonstrating these competencies in customer care, construction, computer gaming and childcare scenarios.
City & Guilds tutors provided input to ensure the suggested scenarios drove home the key competencies and were pitched at the right level. Video Arts then developed the scripts, shortlisted actors and undertook all of the filming and editing. Each of the final films lasts 4-5 minutes and shows young people trying to cope with the realities of their new jobs and the step change in behaviour that’s required at work.
“The videos illustrate how work can be an opportunity to show your capabilities and keep your individuality, whilst being professional,” said Kirstie Donnelly. “Importantly, they don’t just show good practice, each one tells a compelling story that will appeal to the target audience. These films will help young people to make that big jump into their first job.”
City & Guilds will incorporate these videos into a wider e-learning programme for schools and colleges, with additional guidance on how to embed the key competencies as new behaviours.
“The videos are assets that we’ll utilise in different ways to help young people identify and develop the skills that employers value,” said Kirstie Donnelly. “Learners will be able to watch them with their tutors or watch them independently, at home or on the go. We are really pleased with the finished products and were very impressed by Video Arts’ expertise, production values and professionalism.”
Martin Addison, CEO of Video Arts, said: “City & Guilds has taken a proactive step to equip young people with the knowledge and skills that employers need. We’re delighted to have worked with them on this exciting initiative which bridges the gap between education and employment.”