For over 50 years, we’ve combined humour with learning to enhance your people development strategy.

Full line up with blue border, a man in a pink shirt, a monster, Sally phillips, a judge and many others

Bitesize learning that actually delivers impact

Let’s face it, e-learning is pointless if no-one actually pays attention to it. Founded in 1972 by John Cleese and Sir Anthony Jay, Video Arts was born out of the belief that people learn very little when they’re bored and nothing when they’re asleep. Video Arts enhances your organisation’s learning and development strategy through entertaining, memorable and effective bitesize learning.

Using hilarious scripts, famous faces and TV-quality production, what started as actual VHS films (remember those?) has transformed into bitesize e-learning that engages learners and improves organisational performance.

50 years of video learning (and a few rebrands)

1972

The birth of Video Arts

Founded by a small group of television professionals, including two titans of British comedy – John Cleese and Sir Antony Jay. In a West London terraced house, the first production of ‘Who sold you this then?’ was filmed, and the rest is history…

1982

Queen's Award for Export to Industry

The first in a long line of awards, this award was given to businesses that demonstrated exceptional innovation and performance in their field.

1996

Video Arts is sold to MediaKey PLC

After building a successful business, with films such as ‘Meetings Bloody Meetings’, Video Arts was sold to MediaKey and was no longer formally owned and run by John Cleese.

2001

Relocation!

Video Arts upped sticks and moved from Oxford Street to St. John’s Street in the City of London (one of many office moves!).

2007

Fifteen Lessons on Teamwork

Collaboration with Jamie Oliver’s restaurant, Fifteen, on the launch of ‘Fifteen Lessons on Teamwork’, starring the naked chef himself with proceeds going to his charity.

2008

On the move again!

Video Arts joins the Tinopolis Group and relocates to Hammersmith, London.

2014

Video Arts Essentials is launched

Now commonplace amongst the wider Video Arts library, 2014 saw the launch of our hugely successful Essentials collections, with each collection focussing on a different topic of learning area.

2022

Happy 50th Birthday!

50 years on and still making award-winning seriously funny, highly effective video learning. With this many years’ experience under our belts, we thought it was worth celebrating 🥳

2025

Still going strong

Here we are at the present day and we’re still releasing downright hilarious video learning. Some highlights include our Human Centric Leadership, Neurodiversity, Cyber Security Awareness and Sustainability collections.

See what all the fuss is about

Training doesn’t have to be dry or forgettable. With Video Arts, we combine humour, storytelling, and behavioural insight to create learning that sticks. Give your teams content they’ll actually want to come back to, and results worth shouting about.

A man dressed as a lion talking to two women dressed as ants standing at a table with a Pride flag on it.

Longer. Lasting. Learning.