This entertaining two-part programme uses true-to-life examples to brilliantly illustrate how easy it is to be busy without being productive
In Part 1, Valuing your customers, a ‘Flash-Harry’ salesman takes every opportunity to show off his expertise. He’s all action – rushing from call to call, trying to satisfy customers’ every whim. But it soon descends into chaos and, inevitably, he starts missing appointments.
In contrast, his colleague takes time to research customers and targets those that offer the greatest opportunity. Her approach means fewer calls, even fewer individual sales, but more long-term profit for her organisation