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That’s Show Business

A guide for non-trainer trainers

That's showbusiness

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Vintage Video Arts

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Having to plan and staff an exhibition stand often absorbs a sizeable chunk of your marketing budget. Too often it’s regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients. So how can you ensure it’s not money wasted and make it a real success?

This humorous drama presents the dos and don’ts of exhibiting in an entertaining and memorable format. The secrets of success are demonstrated in a clearly structured format: know your objectives, know your visitors and know the role you are expected to play.

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Mark Helen Baxendale
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