Sell it to me! is the best-selling two-part programme on how to build the kind of relationship with customers that will guarantee a sale.
Part 1: Preparing the way is an amusing and easy-to-follow drama which demonstrates the techniques that help sale people conduct successful business. A series of light-hearted scenarios emphasise the importance of asking open-ended questions and listening carefully to what the customer is actually saying.
By examining a couple of ‘worst case’ examples, people will learn how to keep control of a presentation and how to avoid making dangerous assumptions that could cost them the sale. From initial contact through to closing the deal, this programme is suitable for all levels of sales staff and can be used as individual or combined teaching units.
- Meet the customer
- Meet customer needs
- Meed customer objections
- Close the sale
- Final summary
- Knowledge check