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Changing Behaviours With Micro-Learning

Here’s our checklist of the top 6 attributes to look for when you’re making, or buying, micro-learning:

A FAST-PACED SCRIPT
The big challenge in micro-learning is to engage the learner very quickly, whilst giving them a tangible take-away that they can apply in their working lives. The content should cut to the chase and get to the learning point quickly.

A STICKY HOOK 
What’s going to pull learners in and keep them interested? Micro-learning needs a coherent theme that is intrinsically relevant and rewarding, to encourage people to return and explore other content.

HUMOUR 
If people find a situation funny, it has more emotional impact on them. A video or scenario in a short course may be slightly exaggerated for comic effect but if it portrays scenarios and characters that the learner can relate to, it’s more likely to be memorable and effective.

RELEVANCE 
Your content has to directly relate to the needs, problems or personal goals of the learners. Relevance helps to drive out any reluctance to learning

STRUCTURE 
Present the learner with a situation, which provokes a response which, in turn, creates a consequence; that’s where story-based learning becomes such a powerful medium. For example, an interactive video can allow us to sit in and observe a situation and to gain insight as events unfold – think of it as an accelerated life experience.

REFLECTION 
Your micro-learning is the trigger for an ongoing learning process. Learners can reflect and start to adjust their own behaviour, and their reactions to other peoples’ behaviour, in the future.

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Mark Helen Baxendale
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