The Blue Movie

Sparking creative, innovative ideas

The Blue Movie

This resource is part of the:

Creativity and Teamwork



This complementary programme to Mark Brown’s Ideas into action focuses on the idea-generating phase of the creative-thinking process. Versatile, inspiring and highly watchable, it mixes animation with live action to highlight the largely self-imposed limitations of our thinking and shows how to overcome them.

The key messages it demonstrates will enable viewers to create a frame of mind conducive to innovative thinking, and to know when to use one- two- and three-dimensional thinking.

This creative resource can be used to develop an open-minded, motivated atmosphere at the start of any session where people are trying to think up innovative, effective ideas; to boost courses on creative thinking and problem solving; and to run an idea-generating workshop, prompted in the accompanying guide.

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Mark Helen Baxendale
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