The Yes! Project

50 secrets from the science of persuasion

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  • Overview

    Training Zone has reviewed this resource. Read the review

    The aim

    To help people become more persuasive and enjoy greater business success.


    About the programme

    The Yes! Project, is an interactive self-study resource based on insights and strategies from 'Yes! 50 Secrets from the Science of Persuasion', which shows you how small changes can make a big difference to your powers of persuasion. It has been designed for you to see the "Science in Action” and at the end of each lesson you will have the opportunity to think about and apply the key learnings to your own and your teams' influence challenges. This resource will provide you with practical and actionable advice on how to maximise your persuasion skills in the workplace.

    Find out how the introduction of a new superior product in your company could increase the sales of an inferior one; how the nature of management and leadership meetings in organisations can often lead to poor decision making and common mistakes that public communicators often make when attempting to persuade groups of people.

    Whether you are a Manager, a Healthcare Worker, a Sales Person, a Teacher, Policy Maker or any other role at work, this programme is designed to help you become an ethical and more effective persuader.

    "A treasure trove of new information ' fascinating offering countless insights in to the way consumers behave. Perfect for any businessman and businesswoman."
    Business Life, British Airways In-Flight Magazine


    The key outcomes

    -See the science of influence in action
    -Apply insights from the research into your everyday business and workplace challenges
    -Learn from the insights and experience of leading experts, the authors of Yes!


    Programme includes:

    Interactive self-study CD-ROM


    Information:

    Produced by Tinopolis Interactive in association with Influence at Work.

  • e-learning course

    Module preview

    Each e-learning course uses Video Arts memorable video content and includes thought-provoking questions that ensure the user is learning and being challenged.

    Bite-size modules allow individuals to go at their own pace as they work their way through the demonstrations, tutorials and video clips.

    Each e-learning title includes:

    • Pre-test to establish current knowledge and determine which modules the learner needs to complete
    • Test results and summary notes at the end of each module
    • Glossary of commonly used terms and key video clips
    • Final knowledge check to test retention
    • Full tracking and reporting capabilities

    We provide access to full tracking and reporting so you can keep up-to-date with the learner’s progress. All our courses are fully SCORM-compliant for use with learning management systems and virtual learning environments.

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