Overview
The aim
To practically deal with the predatory nature of the competitive and self-generated pressures to discount products.
About the programme
Dr Ian Brooks is one of New Zealand's best-known authors on business culture and the impact of service and sales strategies on enterprise success. This insightful training programme shows practical ways to avoid unnecessary discounting.
The multi-module package offers seven short presentations that assist you in discussing pricing challenges across the organisation.
Ian Brooks demonstrates the vital need to think twice about slashing prices, illustrates why price is not the main issue, shows you that you have to create value to sell it, then how to sell value, and finally deals with how front-line staff can handle price objections.
Each part of the programme, suitable for all levels of staff, features Ian Brooks talking directly to the viewer in a masterclass style presentation, reinforced by visual clips and graphics that clearly reinforce each key training point.
The key outcomes
-Learn to value your product and sell it for what its worth
-Increase profitability by avoiding unnecessary discounting
Programme includes:
DVD (73 mins)
Information:
Produced by Training Point.net 2002
