Overview
The aim
To show how to make change fun.
About the programme
There are some changes which seem impossible to make. For example, as an organisation, is it really possible to transform your external brand identity and your internal culture? Simply put, the answer is YES!
In this entertaining and revealing case study, Tom Peters shows you how Turner Network Television was able to meet a huge competitive challenge. TNT had to change from a general entertainment network to a desired cable destination. They needed to give viewers a reason to tune into their network instead of hundreds of other cable channels.
Their solution was an entirely new focus and direction for the network, starting with a fresh brand. Employees had to learn how to overcome concerns about the new brand, believe in it, and sell it to the external customers - the cable viewers.
This engaging, real-life case study – an ideal resource for change and leadership training – will show you how to develop programmes that allow colleagues and employees to understand change and to embrace it. More importantly, you will see how TNT uses contests, reward ceremonies and other ideas to make the change an integral part of their culture. You will learn how to make organisational change fun!
The key outcomes
-Helps people understand and embrace change
-Re-energises and re-motivates staff who need to move in step with change in their organisation
-Makes change a positive and fun experience for everyone involved.
Programme includes:
DVD (14 mins)
Workbook
Information:
An Enterprise Media production.
