In the customer's shoes

Improve the quality of your customer service

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  • Overview

    The aim

    To ensure all staff deliver great customer service by changing their attitude.


    About the programme

    Most trainers already teach their people how to deal with customers, whether face to face or on the phone. But it's no good going through this process unless they have the right attitude. This drama presents realistic scenes in a shop, an airline call centre, a bank, a hospital and on public transport, to show how all frontline staff can improve their performance, and then offers a five-step model for getting it right.

    The programme demonstrates key messages such as: how to treat customers as you would want to be treated yourself; doing that little bit extra to exceed expectations; sharing responsibility for good customer service; and increasing awareness that good service goes straight to the bottom line – because bad service loses customers.

    Suitable for new recruits, front-line staff and as a refresher for more experienced staff, this simple and memorable five-step model introduces a range of realistic scenarios to strengthen the key messages.


    The key outcomes

    -Learn skills to provide consistently good customer service all of the time
    -Improve quality of customer service by adapting your attitude
    -Learn how to go the extra mile to meet customers’ needs


    Training resources include

    Video (14 mins)
    Summary (4 mins)
    Course guide (PDF)
    PowerPoint presentation slides
    Quick guide (PDF)


    Information

    A Melrose production. Release date: 1997

  • Learning chapters

    • Abandoning a customer
    • Bad practice face to face
    • No practice solutions
    • Not engaging positively
    • Doing a bit extra
    • Good customer service
    • Getting it right
    • Good practice on the telephone
    • Good practice face to face

     

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