To give all sales staff a solid grounding in core sales skills.
This classic series is ideal for new sales recruits or as a refresher for experienced members of the sales team.
Closing the sale is an area where even skilled salespeople fear rejection. In this resource they will find out how to conclude a deal efficiently and effectively.
Part 1:The Preparation - shows why it is imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client.
How to explain the benefits, meet objections, and spot the buying signals is covered in Part 2: The Presentation. Sales staff learn how to stay cool and dispassionate even when a customer criticises them or their products.
Part 3: Difficult Customers - deals with the duckers, ditherers and dictators that often stand in the way of progress. How to use people's anxieties, laziness or vanity are some of the suggested techniques to help get things moving.
A Video Arts production featuring John Cleese, Geoffrey Palmer, Nigel Hawthorne, Diana Quick and Andrew Sachs. Release dates: 1981,1981,1983,1984
John Cleese, Nigel Hawthorne, Geoffrey Palmer, Diana Quick, Andrew Sachs
sales, negotiation, benefit, core selling skills, duckers, ditherers, dictators, close the deal
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