Say the right thing

A guide to assertiveness at work video

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  • Overview

    Learning objectives

    To understand and use assertiveness effectively at work.


    Assertive behaviour training

    Real assertiveness involves clear yet respectful communication, particularly in the face of stress and conflict. By behaving more assertively your staff can be more positive, more creative and better equipped to get their job done effectively. This insightful drama teaches assertiveness techniques and focuses on assertiveness as a skill to improve individual performance.

    The programme presents a variety of difficult situations to show individuals how to develop assertive behaviour by following a simple three-step model, and identifies scenarios that will especially benefit from an assertive approach.

    The first programme looks at aggressive and passive behaviours, which are natural human reactions when faced with a difficult problem. It shows how by using a considered, assertive approach individuals can deal with a potentially difficult scenario to the satisfaction of everyone involved. The second programme introduces additional techniques and demonstrates how you can combine these with skills shown in the first programme.

    The pack emphasises that you should only use assertiveness to reach a win-win outcome and not to manipulate or score points. It includes a trainer's guide with very detailed advice on how to run an assertiveness workshop for your staff in six sessions, handouts and a very clear plan of action.


    This training video resource will...

    - Help staff distinguish between aggressive, passive and assertive behaviours
    - Explain the benefits of assertiveness and when to use it


    Training resources

    Part 1 video (30 mins)
    Part 2 video (10 mins)
    Trainer's guide (PDF)


    A BBC production

    Produced by BBC Worldwide Ltd 1995 © Video Arts.

  • Learning chapters

    1. Aggressive and submissive behaviour http://www.videoarts.com/product/SAYTRT L01/Aggressive-and-submissive-behaviour http://www.videoarts.com/images/products/SAYTRT L01.jpg
    2. Reactions to threatening behaviour http://www.videoarts.com/product/SAYTRT L02/Reactions-to-threatening-behaviour http://www.videoarts.com/images/products/SAYTRT L02.jpg
    3. The cost of using aggressive behaviour http://www.videoarts.com/product/SAYTRT L03/The-cost-of-using-aggressive-behaviour http://www.videoarts.com/images/products/SAYTRT L03.jpg
    4. Assertiveness http://www.videoarts.com/product/SAYTRT L04/Assertiveness http://www.videoarts.com/images/products/SAYTRT L04.jpg
    5. The need to think right http://www.videoarts.com/product/SAYTRT L05/The-need-to-think-right http://www.videoarts.com/images/products/SAYTRT L05.jpg

    6. Remove your label http://www.videoarts.com/product/SAYTRT L06/Remove-your-label http://www.videoarts.com/images/products/SAYTRT L06.jpg
    7. List your good points http://www.videoarts.com/product/SAYTRT L07/List-your-good-points http://www.videoarts.com/images/products/SAYTRT L07.jpg
    8. The need to say it right http://www.videoarts.com/product/SAYTRT L08/The-need-to-say-it-right http://www.videoarts.com/images/products/SAYTRT L08.jpg
    9. Listen and understand http://www.videoarts.com/product/SAYTRT L09/Listen-and-understand http://www.videoarts.com/images/products/SAYTRT L09.jpg
    10. Body language and tone http://www.videoarts.com/product/SAYTRT L10/Body-language-and-tone http://www.videoarts.com/images/products/SAYTRT L10.jpg

    11. Putting the lessons into practice http://www.videoarts.com/product/SAYTRT L11/Putting-the-lessons-into-practice http://www.videoarts.com/images/products/SAYTRT L11.jpg
    12. Using the assertive route http://www.videoarts.com/product/SAYTRT L12/Using-the-assertive-route http://www.videoarts.com/images/products/SAYTRT L12.jpg
    13. Assertive with customer http://www.videoarts.com/product/SAYTRT L13/Assertive-with-customer http://www.videoarts.com/images/products/SAYTRT L13.jpg
    14. Replay http://www.videoarts.com/product/SAYTRT L14/Replay http://www.videoarts.com/images/products/SAYTRT L14.jpg
    15. Probing http://www.videoarts.com/product/SAYTRT L15/Probing http://www.videoarts.com/images/products/SAYTRT L15.jpg

    16. Replay and probing in action http://www.videoarts.com/product/SAYTRT L16/Replay-and-probing-in-action http://www.videoarts.com/images/products/SAYTRT L16.jpg

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