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Think differently

OXO Good Grips case-study

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  • Overview

    The aim

    To show how a culture of continuous innovation and improvement can lead to incredible results.


    About the programme

    Is it possible to revolutionise an industry that's been around for centuries - and even gain huge market share? The answer is a definitive YES, especially if you are OXO Good Grips. Tom Peters takes you into a unique company - one where innovation, passion, and thinking differently are the key factors to success.

    In this motivational programme, a real-life case study is used to teach you the value of thinking differently. You will see how new products and business success can come from any kind of customer - even one that doesn't fit the definitions of the marketing "experts". You will see how a passionate belief in design and product improvement can achieve great results. You'll also find out how you can stay lean and flexible through partnerships with other businesses. Moreover, you will learn how a culture of continuous innovation and improvement can lead to incredible results.


    The key outcomes

    -Helps you to view things differently
    -Gives you the confidence to innovate and improve your business


    Programme includes:

    DVD (15 mins)
    Workbook


    Information:

    An Enterprise Media production.

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Keywords

continuous improvement, innovation, OXO Good Grips, passion, thinking differently, case study, product improvement, business partnerships