Overview
The aim
To teach people the skills and techniques of successful exhibiting.
About the programme
This humorous drama covers every aspect of exhibiting, including what to do before, during and after every exhibition. The presenter Jack Dee demonstrates that, by following a few simple principles, every company can multiply the value of every exhibition they participate in.
Suitable for all levels, the programme takes a look at two companies as they plot their way through the minefield of exhibiting. It highlights good and bad practices in a highly entertaining and informative way and gives a clear summary of the learning points at the end of each section. Jack Dee also reveals the thirty 'Killer' 'Secrets to successful exhibiting' including how to plan a successful exhibition, setting objectives, the right behaviour and body language of stand staff, asking the right questions of customers and listening, and following up on leads.
The programme includes an e-learning resource that contains interactive features, checklists, information and advise on all aspects of exhibition.
The key outcomes
-Gives you the skills and confidence to put on a successful exhibition
-Teaches you all the dos and don’ts of exhibiting
-Ensures you get the best value from exhibiting
Programme includes:
DVD (32 mins)
CD-ROM
Information:
Produced by the aeo 2004
