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Ideas into action Bestseller

Stimulating creativity for success training video

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  • Overview

    The aim of the creativity video

    To stimulate creativity as a tool for enhancing an organisation's success.


    Help you think more creatively

    Anyone who needs to challenge the way they think will benefit from this visually stimulating and highly entertaining resource, which is the title programme of the Ideas into action series.

    Based upon the work of Mark Brown of Innovation Centre Europe, this exciting programme looks at the barriers to fresh, profit-related creative thinking and suggests some simple but powerful ways to overcome them. It shows how constantly stimulating creativity and innovation is key to coming up with viable ideas for products and services, and processes and procedures that your customers (internal and external) really want.

    Mixing live action and animated graphics, the programme addresses a number of key issues in a striking and original way. It explores the difference between a 'dinosaur' and 'dolphin' outlook, and looks at why we tend to restrict thinking to self-imposed limits, how we can avoid idea assassination, and how to take the initiative and translate ideas into action.


    Use this training video if you want to...

    -Learn how to improve your problem-solving skills by challenging your own assumptions
    -Learn how to assess ideas and solutions in a positive, creative way
    -Think your way beyond self-imposed limitations


    Training resources include

    Video (10 mins)
    Support material (PDF)


    Information

    A Melrose production. Release date: 1993

    Ideas in to action has won 16 awards including: 

    • The New York Film Festivals - Grand award
    • The New York Film Festivals -  Personal/professional development, Gold
    • The New York Film Festivals - Best short film, Gold
    • IVCA - Generic training, Gold
    • US International Film and Video Festival - Certificate for creative excellence
    • International Monitor award – Best achievement
    • ITVA International - Best training film
    • Worldfest Houston - Educational, Adult, Gold

  • Learning chapters

    1. Perception within our thinking map http://download.videoarts.com/product/IDEA L01/Perception-within-our-thinking-map?ver=EL http://download.videoarts.com/images/products/IDEA L01.jpg
      How our minds can become rigid. Dinosaur verses dolphin thinking. Mental maps. Perceptions. How we end up making assumptions and develop fixed ways of thinking and doing once we-ve been in an oganisation for a time. When we bend reality to meet our perceptions. Initially we encounter the nine dot test: the challenge is to join all the dots using four straight lines witho... (read more)
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    2. Blue Stage http://download.videoarts.com/product/IDEA L02/Blue-Stage?ver=EL http://download.videoarts.com/images/products/IDEA L02.jpg
      Creativity. The idea generation and development phase of 'Ideas into action'. Techniques for developing new ideas. Challenge your assumptions. Einstein: 'The formulation of a problem is often more essential than its solution'. Examples are given of how to reframe questions or problems. Ask what-s good about any idea. This encourages a creative frame of mind towards and other peop... (read more)
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    3. Red Stage http://download.videoarts.com/product/IDEA L03/Red-Stage?ver=EL http://download.videoarts.com/images/products/IDEA L03.jpg
      Judgment and decision-making, or 'Red', phase of 'Ideas into action'. It uses the logical and analytical side of our mind (or brain). It's about selecting the best ideas for our problem or opportunity. Steps: 1) Clearly define your selection criteria. 2) Set and jump the hurdles. 3) If the idea fails at the hurdle, pinpoint why and return to the blue, idea g... (read more)
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    4. Green Stage http://download.videoarts.com/product/IDEA L04/Green-Stage?ver=EL http://download.videoarts.com/images/products/IDEA L04.jpg
      Action stages of 'Ideas into action'. A good idea is not enough. It needs to be translated into action. Pitfalls include 'rigid digits- - people thinking of themselves as pawns in the scheme of things. They characterise themselves by pointing the finger of blame for inaction at other people or at the organisation. For an idea to become a reality, you have to take the initiative... (read more)
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  • e-learning course

    Module preview

    Each e-learning course uses Video Arts memorable video content and includes thought-provoking questions that ensure the user is learning and being challenged.

    Bite-size modules allow individuals to go at their own pace as they work their way through the demonstrations, tutorials and video clips.

    Each e-learning title includes:

    • Pre-test to establish current knowledge and determine which modules the learner needs to complete
    • Test results and summary notes at the end of each module
    • Glossary of commonly used terms and key video clips
    • Final knowledge check to test retention
    • Full tracking and reporting capabilities

    e-learning course:

    Trailer
    Pre test
    Introduction
    The way we think
    The creative thinking mode
    Blue
    Red
    Green
    Knowledge test
     

    We provide access to full tracking and reporting so you can keep up-to-date with the learner’s progress. All our courses are fully SCORM-compliant for use with learning management systems and virtual learning environments.

  • Related titles

    You might be interested in:


    1. The blue movie Sparking creative, innovative ideas http://download.videoarts.com/product/BLUE1/The-blue-movie?ver=EL http://download.videoarts.com/images/products/BLUE1.jpg
      The aim
      To provide individuals with the right frame of mind for generating new and workable ideas.
      About the programme
      This complementary programme to Mark Brown's Ideas into action focuses on the idea-generating phase of the creative-thinking process. Versatile, inspiring and highly watchable, it mixes animation with live action to highlight the largely self-imp... (read more)
      View details
    2. The red movie Elements of decision making http://download.videoarts.com/product/RED1/The-red-movie?ver=EL http://download.videoarts.com/images/products/RED1.jpg
      The aim
      To arm individuals with the skills to make good, reasoned decisions.
      About the programme
      More and more people at work are being asked to make decisions for themselves. However, these decisions often need to be made at increasing speed and under pressure. Set in the 'decision lab', this engaging programme uses live action and animation to illustrate Mark B... (read more)
      View details


Keywords

thinking map, creativity, Innovation Centre Europe, innovation, ideas, dinosaur, dolphin, idea assassination, problem solving, brain storming, Mark Brown


Languages

English, Greek, Spanish, French