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That's show business

The rules of exhibiting

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  • Overview

    Learning objective

    To maximise the opportunities created by participation in an exhibition.


    About this exhibiting video

    Having to plan and staff an exhibition stand often absorbs a sizeable chunk of your marketing budget. Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients. So how can you ensure it’s not money wasted and make it a real success?

    This humorous drama presents the dos and don’ts of exhibiting in an entertaining and memorable format. The secrets of success are demonstrated in a clearly structured format: know your objectives, know your visitors and know the role you are expected to play.


    Learning outcomes

    -Teaches organisations how to get the most out of their exhibition stands
    -Equips stand staff with all the skills they need to be fully productive


    Training resources

    Video (31 mins)
    Discussion guide (PDF)


    Featuring Tony Slattery

    A Video Arts production featuring Tony Slattery, Bryan Murray, Suzie Blake and Beverley Hills. Release date: 1990

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Actors

Suzie Blake, Beverly Hills, Brian Murray, Tony Slattery


Keywords

exhibition stand, objectives, know your visitors, exhibitions, sales, negotiation