Overview
The aim
To teach stand people how to present themselves and their company in a professional and organised manner.
About the programme
Even if an exhibition stand is designed to the finest detail, it will not produce the desired results if the people behind the stand don’t know what they are doing.
This humorous programme shows how to ensure that all stand staff are fully prepared for opening day, and equipped to encourage visitors, welcoming them without being over-eager. It also demonstrates the importance of keeping your stand smart, accurately logging potential customers' details, and arranging follow-up visits.
It teaches the techniques for opening, controlling and closing sales dialogues, and how to avoid the key turn-offs that reduce customer traffic – including the guaranteed conversation-killer "Can I help you?".
The key outcomes
-Teaches organisations how to get the most out of their exhibition stands
-Equips stand staff with all the skills they need to keep visitors interested
Training resources include
Video (30 mins)
Course leader's guide (PDF)
Information:
A Video Arts production featuring John Cleese, Bernard Cribbins and John Standing
Release date: 1974
