Categories → Change → Technology

Re-imagine technology and the customer

Ellie Mae case study

Product Image

Order now

GBP399 (info)

  • Overview

    The aim

    To show how to integrate the needs of the customer into your next new idea.


    About the programme

    Technology can be intimidating, but it doesn't have to be limiting. In this real-life case study, Tom Peters shows us how Ellie Mae has redesigned the mortgage through their fearless use of technology and their innovative approach to change.

    The Ellie Mae story is a revolutionary example of how a company can respond to new challenges. It shows that change can work - and that it can have a lasting, positive impact.

    In this programme, suitable for any organisation going through change, viewers will learn how to integrate the needs of the customer into their next new idea. Insights into how technology can be put to use to create tremendous benefits will also be gained.


    The key outcomes

    -Takes away the fear of technology and shows you how to maximise its potential
    -Shows how to deliver what your customer needs


    Programme includes:

    DVD (7 mins)
    Workbook


    Information:

    An Enterprise Media production.

  • Related titles

    You might be interested in:


    1. Re-imagine customer service and talent The Container Store case study http://3ww.videoarts.com/product/STORE1/Re-imagine-customer-service-and-talent http://3ww.videoarts.com/images/products/STORE1.jpg
      The aim
      To show how to hire, train and retain the best people.
      About the programme
      Great customer service comes from great people, but how do you hire, train, and retain the best people? More importantly, how do you get everyone to deliver the best service possible? In this informative programme, which uses a real-life case study, business expert Tom Peters describes a com... (read more)
      View details
    2. Re-imagine the customer experience Jordan's Furniture case-study http://3ww.videoarts.com/product/JORDAN1/Re-imagine-the-customer-experience http://3ww.videoarts.com/images/products/JORDAN1.jpg
      The aim
      To show how to make your customer's next experience a memorable one.
      About the programme
      Tom Peters has been a passionate advocate of great customer service for over three decades. But as he proves in this fast-paced and entertaining programme, being great at customer service is no longer good enough. You need to give the customer a great experience. ... (read more)
      View details
    3. Dealing with change Turner Network Television case-study http://3ww.videoarts.com/product/TNT1/Dealing-with-change http://3ww.videoarts.com/images/products/TNT1.jpg
      The aim
      To show how to make change fun.
      About the programme
      There are some changes which seem impossible to make. For example, as an organisation, is it really possible to transform your external brand identity and your internal culture? Simply put, the answer is YES! In this entertaining and revealing case study, Tom Peters shows you how Turner Network Televisio... (read more)
      View details


Keywords

Ellie Mae case study, customer needs, technology, innovative approach, change