Overview
The aim
To provide individuals with the right frame of mind for generating new and workable ideas.
About the programme
This complementary programme to Mark Brown's Ideas into action focuses on the idea-generating phase of the creative-thinking process. Versatile, inspiring and highly watchable, it mixes animation with live action to highlight the largely self-imposed limitations of our thinking and shows how to overcome them.
The key messages it demonstrates will enable viewers to create a frame of mind conducive to innovative thinking, and to know when to use one- two- and three-dimensional thinking.
This creative resource can be used to develop an open-minded, motivated atmosphere at the start of any session where people are trying to think up innovative, effective ideas; to boost courses on creative thinking and problem solving; and to run an idea-generating workshop, prompted in the accompanying guide.
The key outcomes
-Overcome self-imposed limitations
-Think more creatively and innovatively in the workplace
Includes electronic training resources:
Video (12 mins)
Guide
Information:
A Melrose production. Release date: 1994
The blue movie has won the following awards:
- US International Film and Video Festival – Certificate for creative excellence
- Intercom Awards – Editing, Gold
- Mercury Awards – Gold
