Telephone behaviour Bestseller

The rules of effective communication

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  • Overview

    Learning objective

    To give all staff members the skills to use the telephone effectively in a business context.


    Effective telephone communication

    The telephone is at the heart of business communication. But because people use the phone so much at home, they assume they have the skills to use it at work. This is not the case, and good business telephone skills have to be learned. This engaging, amusing and highly memorable story presents practical rules for conducting a call from start to finish.

    An assistant manager of a marketing department is preparing to give the local business community a short seminar on professional telephone skills. But her own skills leave a lot to be desired. Fortunately someone is on hand to show her the mistakes she's making, and how to overcome her shortcomings.

    This programme demonstrates telephone skills in a highly effective way. Anyone who uses the phone at work will learn how to answer the call with a 'verbal handshake', the importance of preparation, of showing callers that they're understood, and of asking open questions to gain information, using the caller's name frequently to establish trust.

    Finally the programme tackles voicemail, showing that the same rules apply, whether someone's leaving a message on someone else's machine, or a prompt on their own.


    Learning outcomes

    -Improve the way your business is represented on the telephone
    -Increase the effectiveness of your communication within the workplace and to those outside


    Training resources

    Video (34 mins)
    Course leader's guide (PDF)
    Delegate worksheets (Word)
    PowerPoint slides
    Self-study workbook (Word)


    Featuring John Cleese

    A Video Arts production featuring John Cleese and Rebecca Front. Release date: 1997

  • Learning chapters

    1. Barbara's misconception of telephone behaviour http://4900www.videoarts.com/product/BEH9 L01/Barbaras-misconception-of-telephone-behaviour?ver=HU http://4900www.videoarts.com/images/products/BEH9 L01.jpg
      Barbara does a presentation on telephone skills, giving tips on how to answer calls, but how good are the tips?... (read more)
    2. Answer in 4 rings http://4900www.videoarts.com/product/BEH9 L02/Answer-in-4-rings?ver=HU http://4900www.videoarts.com/images/products/BEH9 L02.jpg
      Barbara is shown how each person in an organisation represents the company when they answer calls and the importance of answering calls well.... (read more)
    3. Introduce yourself http://4900www.videoarts.com/product/BEH9 L03/Introduce-yourself?ver=HU http://4900www.videoarts.com/images/products/BEH9 L03.jpg
      Barbara is shown how things go wrong if there is no introduction at the start of a call.... (read more)
    4. Establish if it's convenient http://4900www.videoarts.com/product/BEH9 L04/Establish-if-its-convenient?ver=HU http://4900www.videoarts.com/images/products/BEH9 L04.jpg
      Barbara is shown how important it is to establish, at the start of the call, whether it's convenient for the customer to talk at that moment.... (read more)
    5. Ask open questions http://4900www.videoarts.com/product/BEH9 L05/Ask-open-questions?ver=HU http://4900www.videoarts.com/images/products/BEH9 L05.jpg
      Barbara is shown how important it is to control the call by using open questions - who, when, why, what, where and how?... (read more)

    6. Listen actively http://4900www.videoarts.com/product/BEH9 L06/Listen-actively?ver=HU http://4900www.videoarts.com/images/products/BEH9 L06.jpg
      Barbara is shown how important it is for the customer to feel connected to person at the other end of the phone and that the way to do this is by actively listening and making verbal responses.... (read more)
    7. Record and repeat http://4900www.videoarts.com/product/BEH9 L07/Record-and-repeat?ver=HU http://4900www.videoarts.com/images/products/BEH9 L07.jpg
      Barbara is shown how important it is to record all the information and the repeat it back to the customer.... (read more)
    8. Closing the call http://4900www.videoarts.com/product/BEH9 L08/Closing-the-call?ver=HU http://4900www.videoarts.com/images/products/BEH9 L08.jpg
      Barbara is shown how the importance of establishing, with the customer, the steps that will be taken to solve the problem and the time-frame and taking responsibility to get everything sorted for the customer.... (read more)
    9. Voicemail http://4900www.videoarts.com/product/BEH9 L09/Voicemail?ver=HU http://4900www.videoarts.com/images/products/BEH9 L09.jpg
      Barbara is shown the importance of preparing a message before leaving it on a voicemail and prioritising call-backs.... (read more)
    10. Summary http://4900www.videoarts.com/product/BEH9 L10/Summary?ver=HU http://4900www.videoarts.com/images/products/BEH9 L10.jpg
      A summary of the lessons on telephone behaviour.... (read more)

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