Complaints and quality management

Quality through customer service training video

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  • Overview

    The aim

    To demonstrate the value of addressing the causes of customer complaints to improve the quality process.


    About the programme

    This witty programme makes it painfully obvious that there is only one thing worse than a problem which leads to a dissatisfied customer - and that's a problem that crops up repeatedly because no-one has attempted to solve the underlying issue.

    This humorous drama follows the disgruntled manager of a retail operation, who responds to this problem by conducting a witch-hunt. Eventually, she comes to realise that it is better to research the problem without apportioning blame to individuals. She also learns that it's important to let the people involved find a solution – which means getting different departments to talk to each other.

    Managers will learn how every complaint can be used to improve the quality process, and recognise the fundamental importance of allowing staff to solve the problems and propose solutions that can be monitored against agreed targets.


    The key outcomes

    -Learn how to recognise, and address, underlying causes of customer complaints
    -Research problems without apportioning blame
    -Involve staff in agreeing and monitoring appropriate solutions
    -Experience more satisfied customers, fewer complaints and improved morale


    Includes electronic training resources:

    Video (28 mins)
    Course leaders guide


    Information:

    A Video Arts production featuring Dawn French, Jane Horrocks, Stephen Tompkinson and Charlotte Coleman. Release date: 1994

  • Learning chapters

    1. The complaint http://htp.videoarts.com/product/BEH7 L01/The-complaint http://htp.videoarts.com/images/products/BEH7 L01.jpg
      Jackie receives a letter of complaint and a telephone complaint from another customer. How does she deal with them both?... (read more)
    2. False accusation http://htp.videoarts.com/product/BEH7 L02/False-accusation http://htp.videoarts.com/images/products/BEH7 L02.jpg
      Jackie visits the store where a complaint has been made. She blames the manager who, in turn, blames the service contractors.... (read more)
    3. Investigate don't accuse http://htp.videoarts.com/product/BEH7 L03/Investigate-dont-accuse http://htp.videoarts.com/images/products/BEH7 L03.jpg
      Jackie is shown the importance of researching the problem and decriminalising the investigation.... (read more)
    4. Look beyond the complaint http://htp.videoarts.com/product/BEH7 L04/Look-beyond-the-complaint http://htp.videoarts.com/images/products/BEH7 L04.jpg
      Jackie begins to look beyond the complaint to identify what went wrong and why.... (read more)
    5. Not allowing staff contribution http://htp.videoarts.com/product/BEH7 L05/Not-allowing-staff-contribution http://htp.videoarts.com/images/products/BEH7 L05.jpg
      Jackie is condescending and dismissive to a member of her team who has ideas and potential solutions to the main problem.... (read more)

    6. Let staff find the solution http://htp.videoarts.com/product/BEH7 L06/Let-staff-find-the-solution http://htp.videoarts.com/images/products/BEH7 L06.jpg
      Jackie realises the importance of allowing staff the opportunity to find solutions and use their initiative... (read more)
    7. Encourage and reassure staff http://htp.videoarts.com/product/BEH7 L07/Encourage-and-reassure-staff http://htp.videoarts.com/images/products/BEH7 L07.jpg
      Jackie encourages her staff to find solutions and solve problems, giving them responsibilities and reassurance.... (read more)
    8. Not suggesting anything else http://htp.videoarts.com/product/BEH7 L08/Not-suggesting-anything-else http://htp.videoarts.com/images/products/BEH7 L08.jpg
      Jackie approaches a supplier who is at the heart of the complaints. He passes the buck and has no idea on how the service could be improved.... (read more)
    9. Get departments networking http://htp.videoarts.com/product/BEH7 L09/Get-departments-networking http://htp.videoarts.com/images/products/BEH7 L09.jpg
      Jackie learns the positives of getting departments to network; allowing them to work out mutual solutions.... (read more)
    10. Not agreeing targets http://htp.videoarts.com/product/BEH7 L10/Not-agreeing-targets http://htp.videoarts.com/images/products/BEH7 L10.jpg
      Jackie receives a letter of complaint about deliveries. She discusses the problem with the delivery company but the delivery figures and delivery targets do not correspond.... (read more)

    11. Agreeing targets http://htp.videoarts.com/product/BEH7 L11/Agreeing-targets http://htp.videoarts.com/images/products/BEH7 L11.jpg
      Jackie learns the importance of agreeing targets in advance, monitoring them and setting benchmarks.... (read more)
    12. Summary http://htp.videoarts.com/product/BEH7 L12/Summary http://htp.videoarts.com/images/products/BEH7 L12.jpg
      A summary of the lessons on complaints and quality.... (read more)

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