Overview
In a bank, Ian talks to the camera on how to handle rejection. You can do everything right and still not get the sale. Failure to close the sale is not that they don't want to, or that they don't know how to, but they don't want to expose themselves to rejection. Rejection is normal. And it happens to everyone. If you've done the job properly it's not your fault. And if a customer goes away disappointed, they may come back another time due to the impressive way you served them.
