Fresh Fish

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Welcome to Fresh FISH!

So, what's FISH!?

  • FISH! inspires us to feel motivated, engaged and excited by the work that we do.
  • FISH! is a Philosophy, not a programme. You explore it, try it out and decide if it's right for you.
  • FISH! is a global phenomenon, alive in organisations throughout the world and championed by professionals and individuals committed to creating a culture of trust, accountability and innovation.

Interesting, tell me more…

The FISH! Philosophy began in 1998 with a film about Seattle’s world-famous Pike Place Fish Market. It demonstrated that even in a workplace where fishmongers spend smelly, gruelling, 12-hour shifts stocking, selling and packing fish, remarkable results can occur. This happens when people follow four simple practices: Be There, Play, Make Their Day and Choose Your Attitude.

As a result, the FISH! film has now been translated into 17 languages. Next came FISH! the book, which has sold 4 million copies and counting.

And what's Fresh FISH!?

Fresh FISH! is the Video Arts microsite that gives you an overview of all the FISH! resources at your disposal including Learning Packs, streaming, FISH! Live Learning and merchandise.

This website will guide you through all the ways that FISH! can benefit both you and your organisation or clients.


Become a licensed FISH! Trainer: now independent trainers can become licensed FISH! Trainers. Click here to find out how.