Motivation training: am I bovvered?
Training Zone looks at the rise in demand for in-house motivational training and reports on Video Arts survey of 400 UK line managers.
Recent research reveals that attitude and motivation have become major training needs. A recent survey of 400 line managers, by training company Video Arts, found that managers believe that these two essentials are the highest-ranking personal development needs in their teams. More than a third rated them as a far more pressing requirement than training in customer service or change management. “A key challenge for organisations that have made redundancies - and also for those which have not faced lay-offs - is to find ways of improving motivation in these difficult times,” says Video Arts managing director Martin Addison adding that the research highlights what training is worth. “Training is a good way to signal that people are valued. It can also help to rebuild capabilities and lift the spirits of employees,” he says.
The good news for providers is that employers are still very aware of the benefits of training. In this year’s Learning and Development Survey from the CIPD, 76% of respondents said that “learning and development was seen as an important part of business improvement.” Angela Barron, the CIPD’s adviser in engagement and organisational development thinks there are many reasons for this, all rooted in employers’ needs to make the most of what they have: “They are showing a commitment to careers and employability and are keen to develop and retain talent for the upturn," she explains.
