Video Arts launches new video membership model
Video Arts has introduced a new ‘membership model’ to create improved choice, value and convenience for organisations and consultants who want to use its digital and DVD-based learning content.
Martin Addison, Managing Director of Video Arts, said: "Essentially, we have the world’s ultimate video-based learning library and we've created new ways for people to access the content they want, when they want it and at a price they can afford. They can stream it, download it or use DVDs. The membership model is a proven concept in the consumer market and it’s a natural extension for us to offer our resources this way."
Corporate memberships, available through an annual enterprise licence, allow organisations to use Video Arts content for a year. The licence can cover anything from one programme to the complete library of over 270 titles, including every Video Arts training film and the ‘best of the rest’ from around the world. Membership gives access to all support resources for each licensed programme, such as the trainer’s guide, handouts, tools and exercises.
Video Arts has split its best-selling training films into over 1,500 digital video clips, each of which covers a specific learning point and can be played in any training course.
"Member organisations will be able to play their chosen video clips via stream or download, incorporate clips into training invitation or follow-up emails and create an online TV channel of films which can be viewed on-demand," said Martin Addison.
Individual memberships are available which allow independent training consultants to use clips from the digital library. Trainers can also use downloaded clips on a pay-as-you-go basis.
"Video has always been a popular means of training because it stimulates, engages and entertains people, challenging them to think, feel and do things differently," said Martin Addison. "With the enhanced flexibility of digital video, it is easy and cost effective to incorporate specific clips or scenes to add greater impact to your training."
Video Arts has enhanced its 'online rental' option which now allows any organisation to rent an entire programme digitally for a week, for £95, with unlimited use during the rental period.
A separate membership scheme and a range of rental options are available for organisations and individuals that still want to use DVDs.
"Some people still love DVDs but the limitation is that a DVD can only be in one place at one time," said Martin Addison. "It's a less flexible option than using the digital library, where potentially you can access everything instantly, whenever and wherever you need it."
