Kerry Brown Consulting
Video pick-and-mix for training consultants
Video Arts in conversation with Kerry Brown, owner and MD of Kerry Brown Consulting.
Tell us a little bit about your current project
It’s with a company in the healthcare technology industry that has been struggling for a while with its customer-facing activities. My initial review revealed a lack of commercial awareness and business skills amongst the troops.
As a result I’ve developed a training programme that will aim to improve the team’s communication skills so that they can start to initiate conversations…and, ultimately, close deals.
The programme I’ve developed is aimed at technical people who need to have a high level of commercial awareness and spot business development opportunities.
And you wanted to use video?
I wanted to create some variety in the programme and keep the interest of the delegates. I didn’t want to just play a video programme end to end, but I also didn’t want to just stand in front of them talking all day. I needed something that was cost-effective to use on a small scale and bite-sized so I could drop in relevant snippets throughout the day.
I went on to the Video Arts website and saw that they had developed this segmented pay-as-you-go library of 1,000 video clips. I thought it was a really interesting way to pick and mix the most relevant content…and because I was able to choose bite-sized chunks it was all short, sharp and to the point.
How do you rate the functionality of the pay-as-you-go system?
The system itself is excellent – ideal. I can pick and choose the clips I want to use from the library of 1,000 learning chapters and then store my selection so it’s ready whenever and wherever I want to use it.
My client really appreciated being able to preview the clips in advance and the fact that the cost to them was transparent. Using my pay-as-you-go licence meant we could get everything we needed for a few hundred pounds instead of the thousands of pounds it would have cost to purchase all the relevant DVDs.
